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Search Home : Computers : Software : Internet : Site Management : Log Analysis : Articles
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- Configure Web Logs in Apache: Explains improving traffic analysis by configuring Apache logs.
- Counterpane: Log Analysis Resources: Info aimed at detecting intrusions, but also good general "analysis" tips.
- Customising Your Logfiles: Tutorial from: Apache Week
- Drilling Down: Content focusing on relationship marketing and customer loyalty through database marketing and interactive metrics. Emphasis on ROI, LTV, RFM and their link together, with a special attention to modeling, CRM, and database marketing techniques.
- Drilling Down the Customer: By Michele Masterson. Aiming to crack the customer code and translate the browsing and buying habits of online shoppers into e-commerce dollars, many e-tailers are turning to usage-analysis software as an alternative to traffic measurement services, such as Media Metrix or Nielsen//NetRatings.
- Extended Log File Format: W3C's description of the Extended Log File Format. Most flexible of the log formats
- IAB: Metrics and Methodology: The IAB Media Measurement Task Force provides the standards the net uses for measurement.
- Insights - Trends: Case Study: Half.com: How half.com handled its search for a Web Analytics solution.
- Intelligent Enterprise Magazine - Up Close And Personal: A review of a collection of analysis and personalization tools.
- Intelligent Enterprise Magazine: Data Webhouse: Collection of articles by Richard Kimball, father of data warehousing, about making a web-data-based data warehouse.
- Intelligent Enterprise Magazine: Scalable Systems: A collection of articles about the issues in making huge data warehouses of web and clickstream data.
- LOGML - Log Markup Language: Designed to describe log reports of web servers. Mining web-data that has been collected from web server logfiles, is not only useful for studying customer choices, but also helps in organizing web pages. The structure of a web site is represented as a web graph using XGMML.
- Measuring Web Site Traffic - Computerworld: Describes both do-it-yourself and companies which help analyze site logs.
- Measuring the Success of Your Website: Compansion site to book which includes many resources on web metrics and analytics.
- New Architect: NetIQ WebTrends Reporting Center 5.0, Enterprise Edition: Review of WebTrends, with mention of other tools.
- The Mirror Conspiracy or HTTP Logs: An approach to extracting information from HTTP logs using functional programming is presented, including full source code under the GNU GPL license.
- There's Gold in Them There Log Files!: Using your Web server log files to direct your traffic building efforts and measure your success.
- Tracking Users: What Marketers Really Want to Know: Comprehensive overview of web traffic analysis techniques, from log file analysis to real-time feeds from packet sniffing monitors.
- Vital Web Stats... And More: Review by eWeek Labs of two products that provide high-level analysis and reporting but take very different approaches: WebTrends Reporting Center 5.0 and SiteCatalyst.
- Web Analysis Tools in Transition: With big intelligence software vendors moving into their turf, Web analytics companies must evolve or die.
- Web Analytics Move Across the Enterprise: The web has become a critical online artery for many enterprise business activities, but the analytics applied to Web-based computing have not kept pace with the real world, multichannel environment of most companies.
- Web Site Checkup: Far from moribund, Web analytics offerings provide a wide variety of analysis, reporting capabilities. eWeek.
- Web Site Traffic Analysis Information: An "about.com" section to help one understand how to analyze web site log data. Lots of ads and popups.
- Web Traffic Analysis Could Save Your Site: Kevin Ferguson reports on the problems and importance of Web traffic-analysis tools in this article for Zdnet.
- Web Traffic Analysis Reviewed: A guide to log analysis and Javascript 'page-embedding' methods of Web traffic analysis. Details the methodology, pros and cons of each method.
- Web Traffic Analysis Software: This paper reviews the trends in Web traffic analysis and presents marketing research. It concludes with recommended review criteria for evaluating tools within each market segment.
- Web Watchers - Computerworld: A roundup of skills, training and salary information for Web data analysts.
- Webmonkey: e-business: Tracking Tutorial: A simplistic guide to web tracking and measurement. Good beginner spot.
- Webmonkey: e-business:Tracking: A collection of somewhat basic tracking articles, including cookies, referers, and log tracking. Some old articles, but still relevant
- Website Publisher - Traffic Analysis Primer: Primer on traffic analysis covers types of tracking programs and uses for the information they provide.
- Who's Been Visiting Your Site: An expanded version, with hyper-links and more background information, of an article about webserver logs first published in the September 2000 issue Strategic Marketing.
- Why Webstats are Meaningless: Outlines an argument claiming that WWW access statistics can be worse than meaningless. This document was originally written in 1995 to explain the statistics at Cranfield University.
- eCommerceBase - Traffic Analysis - Your Fast Track to ROI: 2 page article about starting traffic analysis
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